Via the MaRS Blog, a good analysis of Apple’s Strategy in this presentation:
**[Apple Study: 8 easy steps to beat Microsoft (and Google)](http://www.slideshare.net/misteroo/apple-study-8-easy-steps-to-beat-microsoft-and-google "Apple Study: 8 easy steps to beat Microsoft (and Google)")**
The MaRS blog has most of the PC/Mac competitive Ads in which are interesting if you haven’t seen them before (I haven’t – do they only run in the US?) – worth including this parody which made me laugh: