simoncoles.org   Simon Coles Personal Blog

The iPad is certainly causing people to think, and this post from Matt Gemell with thoughts on How to Compete with iPad really hits the nail on the head in terms of what the iPad represents.

For students of the Innovator’s Dilemma you can really see it at work in the reaction to the iPad. Matt’s comment:

If you’re going to put a desktop operating system onto a tablet device, you’re going to immediately alienate the vast majority of your potential customers. Note the word “potential”. Paradoxically, you may temporarily placate most of your existing customers, but you’re not innovating and you’re certainly leaving a lot of money on the table.

The iPad is really interesting, both as a device in its own right and also in how it will change our perception of how people interact with the computing world. I’ll also be interested in how other manufacturers react – I fear it’ll be rather similar to their reaction to the iPhone which is pretty much “Look, we know you think the iPhone is cool but it really isn’t because it is so limited. Here’s our phone which has all the features and complexities of our normal phones, with a few choice bits from the iPhone, and a load more stuff squidged on top”.

And of course, we all keep buying iPhones.

As an aside, the first views of Microsoft’s “Courier” Booklet have appeared. My initial impressions are:

• By the time it gets to market, the iPad will have set our expectations for this category of device.
• Wow, it looks powerful/complex – but in a way that I don’t really care about. If I want that power, I’ll use my Laptop.
• A pen! Wow that feels old fashioned now… (I know there are lots of good uses for a stylus, but…)
• Microsoft and their partners have a history of making a mess of this space.

The next 18 months will be interesting, both from the perspective of the cool tools we’ll all have at the end of it, but also watching the market dynamics play out. I’m sure there’s plenty of MBA case study material that will come out of this phase of the market.

So here’s a thought.

When I got an iPod, I could Rip all my CDs to MP3 and later AAC. So I could easily fill my iPod up with the music I already had, I didn’t need to shell out for a device and a load more content.

When I got an Apple TV, it took everything I already had on iTunes. Apparently using tools like MacTheRipper you can also backup the DVDs you legally own, so you can play them on your Apple TV. Again, I bought the device but I didn’t need to get a load more content.

But with an eBook reader, I can’t really Rip a book can I? If I want to read a book on my iPad or Sony eReader I have to buy it – even if I already have a physical copy. Which kind of sucks.

I wonder if that has slowed the adoption of eBook readers. Of course, the iPad isn’t just an eReader so it shouldn’t matter too much to Apple.

Now, if someone would come up with a scheme where I can trade in my physical books for an eBook copy….

I wonder how many people have now stopped buying physical books because the iPad and eBook store are just around the corner.

I know I have and I am sure I am not alone. Now I just walk through book stores taking photos of interesting books so I can get them on my iPad later.

I’m a bit worried about long term availability but upon reflection how many books do I read more than once? As well as the convenience of being to take stuff on trips, imagine how much shelf space I’ll save at home and work!

I’ll have more to say on the iPad in time – it’s clearly important, I’ll get one and if the US price point translates, we’ll probably get them for most of our employees (well, if they are good! ).

Anyway, I loved this video:

It’s a good example of what happens when people can remix existing creative work.

So we have AppleTVs on all the TVs in the house. Works great, we have a server which runs iTunes and has all the Music/Video on.

The boys are getting older, and there’s now an element of self-service going on. After a few near misses, parental controls are in order.

Turns out the AppleTV has parental controls, which is great. But… you type in the PIN in a way which means it is displayed on the TV, so if you’re looking at the TV they’re going to see it. And of course, because it’s a secret there’s lots of child effort being put into finding out what it is, and great delight in remembering it.

I’ve probably only got a few months before the whole “Close your eyes, Daddy’s typing in a secret” will continue to work…

Ideally Apple will come up with a better way….? Because the current one sucks.

Alternatively I’ll need to setup a separate “Mum & Dad” iTunes install and stream anything rated stronger than PG off that.